Tuesday, 27 January 2026



How to Start and Grow a Successful Business in Your Community

How to Start and Grow a Successful Business in Your Community

 


New business owners in Nigeria who want to start a local business often see clear gaps in their neighbourhoods, yet struggle to separate real demand from noise, hype, and biased “hot takes.” Community entrepreneurship can unlock small business opportunities that feel safer because the market is familiar, but that same familiarity can hide local market challenges like informal competition, shifting customer trust, and unclear pricing expectations. The core tension is simple: starting strong requires clarity before commitment, while most information available is either incomplete or sensational. With the right lens, local business owners can choose a viable idea with eyes open.

Quick Summary of Key Points

     Identify a real community need and shape a clear business idea around it.

     Research your local market and competition before you invest money.

     Write a simple business plan that covers pricing, costs, and daily operations.

     Register the business and follow basic legal and tax requirements.

     Build trust through quality service while creating jobs and strengthening community growth.

Understanding How Local Businesses Build Prosperity

To make your business succeed locally, you need to see it as part of the area’s growth engine. Small businesses create jobs, keep money circulating, and solve everyday problems, which is why small businesses employed a huge share of workers over the past decade. This connects directly to economic development, meaning the practical work that builds community prosperity.

This matters in Nigeria because a well-run shop, service, or food business can steady household income and reduce stress at home. But impact needs structure: check your planning gaps, tighten local marketing, and improve operations and leadership so decisions stay consistent.

Think of a small bakery: demand is there, but profit depends on stock control, clear pricing, steady promotion, and a manager who trains staff well. A simple roadmap across planning, marketing, operations, and leadership shows exactly what to fix first, and a business management bachelor’s degree can help organize those priorities.

With that mindset set, market research and registration steps become easier to choose and act on.

From Idea to Launch: Research, Register, Sell

Here’s how to move from plan to action. This process helps you confirm what people will actually pay for, plan your money, register correctly, and start selling fast. For Nigerians who follow news across business, prices, and local trends, it turns headlines into clear decisions you can act on today.

  1. Step 1: Validate demand with quick market research
    Start by listing 2 to 3 customer groups in your area and ask simple questions: what they buy now, what frustrates them, and how much they pay. Combine street interviews, WhatsApp polls, and competitor checks (prices, packaging, service speed) to spot gaps you can fill. Serious research is worth it, and the scale of the global market research industry shows how central customer insight is to winning.
  2. Step 2: Turn your idea into a basic financial plan
    Write down your startup costs (equipment, rent, inventory, data, transport) and your monthly running costs, then estimate a realistic weekly sales target. Keep it simple: calculate how many units you must sell to break even, and set a small buffer for price changes. Use crafting a solid business plan as your guide for tying your offer, numbers, and growth plan into one clear document.
  3. Step 3: Choose your structure and complete registration
    Decide if you will start as a sole proprietor or register a business name, then gather the details you will need: business name options, address, owner ID, and your business activity. Register early so you can open a business bank account, invoice properly, and look credible to suppliers and partners. Keep digital copies of every document so you can respond quickly when opportunities come.
  4. Step 4: Confirm permits, taxes, and local approvals early
    Ask your local authority what permits apply to your type of business, especially if you sell food, operate a shop, or run a service with customer foot traffic. Create a simple compliance calendar for renewals and filings, because missing deadlines can interrupt operations when sales are picking up. Make room for items like local business license renewals in your yearly budget planning.
  5. Step 5: Start building your customer base on day one
    Launch with a small, clear offer: an opening discount, referral reward, or bundle that is easy to explain and track. Collect customer phone numbers with permission, post consistent updates on WhatsApp Status and Instagram, and follow up within 24 hours after a first purchase to invite a repeat order. Measure what works weekly so you double down on the channels that actually bring paying customers.

Launch-Ready Business Startup Checklist

This checklist turns breaking news on prices, policies, and demand into clear moves you can tick off. It also helps you avoid costly “start-over” mistakes because research on incomplete or improper start links weak setups to expensive fixes later.

✔ Confirm one paying customer group and their exact weekly spending range.

✔ Compare three competitors for price, speed, packaging, and customer complaints.

✔ Calculate startup costs, monthly costs, and break-even sales targets.

✔ Set a simple cash buffer for price jumps and emergency repairs.

✔ Complete business registration and store documents in one cloud folder.

✔ Check permits, levies, and renewal dates for your business type.

✔ Track leads, sales, repeat customers, and top channels every week.

Tick these off, then act on the one gap today.

Turn Community Trust Into Steady Business Growth Momentum

Starting a business can feel risky when money is tight, rules feel confusing, and bigger competitors already have attention. The way forward is a steady, community-first mindset, build trust, stay visible, and keep improving from the checklist instead of rushing or guessing. With time, the community support benefits show up as referrals, repeat customers, stronger entrepreneurial confidence, and long-term local business success. A business that serves its community consistently will grow with its community. Choose one next step for new business owners this week: tick off one checklist gap and ask a neighbour or customer for feedback. That consistency keeps business growth motivation alive and builds local stability for families, jobs, and daily life.

 
 
 

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Monday, 26 January 2026



FG To Begin 2026 β€˜Detty December’ Plans In March – Minister of Arts And Culture, Musawa Reveals

FG To Begin 2026 ‘Detty December’ Plans In March – Minister of Arts And Culture, Musawa Reveals


Musawa disclosed this on Saturday while reviewing the 2025 festive season during an interview on MIC ON, a podcast hosted by Seun Okinbaloye.

 Hannatu Musawa

The Federal Government will begin early preparations for the 2026 edition of Nigeria’s year-end celebrations, popularly known as Detty December, starting in March, Minister of Art, Culture and the Creative Economy Hannatu Musawa has announced.

Musawa disclosed this on Saturday while reviewing the 2025 festive season during an interview on MIC ON, a podcast hosted by Seun Okinbaloye.

She said that although the last Detty December delivered strong economic and tourism gains, it also exposed structural gaps that must be addressed to sustain Nigeria’s growing appeal as a global holiday destination.

According to the minister, the overall impact of the season was positive, especially in terms of tourist inflow and spending, but challenges such as inadequate accommodation, inflated pricing by service providers and traffic congestion threatened to undermine the experience.

“Presently, we are doing an interrogation of the 2025 Detty December. I would say more positives than the negatives. For the negatives, the lack of accommodation and overpricing of the vendors, which I think is the major issue on the table that we are looking at.

“We are going to start the push for this year’s Detty December in March. The paper that is going to go out to the Federal Executive Council, to bring in all the necessary interdependencies that will help in delivering a fantastic festive season in Lagos, is something that is going to start in March,” she said.

Detty December refers to the flurry of concerts, festivals, parties and cultural events that dominate Nigeria’s social calendar towards the end of the year, with Lagos serving as the main hub for both local and foreign visitors.

Musawa said Lagos has now become synonymous with December tourism globally, but stressed the need to deliberately expand festivities to other parts of the country.

She stated, “Obviously, when you talk about December now anywhere in the world, Lagos is really the choice destination for anyone to come. 

“We are, however, hoping to expand this by creating more activities and content across the country. For instance, during December, you have the Calabar Festival, as well as several activities in Enugu, Plateau, and other parts of the South East.

“These are some of the areas we hope that in the coming December, we will have more content to attract people to experience other parts of Nigeria.”

She explained that the Federal Government intends to provide stronger support to Lagos and the creative sector through targeted funding and infrastructure development, including an endowment fund aimed at boosting creative output.

“But we as a Federal Government have to support Lagos more in terms of you know the funding the the finances that come in for even just the creatives in the in the in the in the industry to give them more support.

“The endowment fund that we’re hoping to present will allow them to do that. And of course, the infrastructure is really not there. Bring in more hotels, more five-star hotels and more upper-class hotels,” she added.

Musawa also expressed optimism that ongoing airport upgrades in Lagos would improve the arrival experience for visitors by the end of the year.

She added that while efforts are being made by the Ministry of Works and the Lagos State Government to ease traffic through new roads and flyovers, unchecked pricing could still damage Nigeria’s competitiveness.

“The government has to come in to bring some sanity in terms of the pricing so that people can come into Nigeria, and we do not lose the effect of Nigeria being the place to come in December,” the minister stated.

 
 
 
 

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  Entering Into A Polygamous Marriage Was Not My Choice – Ex-Governor El-Rufai’s Wife Opens Up

Entering Into A Polygamous Marriage Was Not My Choice – Ex-Governor El-Rufai’s Wife Opens Up


Growing up in a monogamous household, she never expected her marriage to become polygamous, as the idea was not discussed before her wedding.

 Hadiza Isma El-Rufai

Hadiza Isma El-Rufai, the first wife of former Kaduna governor Nasir El-Rufai, has disclosed that joining a polygamous marriage was never part of her original plan.

Growing up in a monogamous household, she never expected her marriage to become polygamous, as the idea was not discussed before her wedding.

She shared that she gradually came to accept her situation.

 

The former First Lady of Kaduna spoke on social media during a discussion sparked by a lawyer announcing he was taking a second wife.

Mrs. El-Rufai explained that her husband was raised in a polygamous family, while she came from a monogamous background.

She entered marriage hoping for a monogamous life, but the marriage later became polygamous by her husband’s decision.

She said her choice was to stay in the marriage once it transformed.

She also noted that under Islamic law, a woman can leave a marriage without giving a reason, provided she returns the dowry.

She joked that by the time her marriage changed, she had already spent the dowry.

The former First Lady spoke about the benefits she has found as the first wife in a polygamous marriage.

She said it allows more time for personal interests, career, and her children.

She added that sharing responsibilities with co-wives reduces family pressure and in-law issues.

However, she said she could not see advantages for the man in a polygamous setup and encouraged people to make choices that suit them.

Nasir El-Rufai has three wives in total: Hadiza Isma El-Rufai, Asia Ahmad El-Rufai, and Aisha Ummi Garba El-Rufai.

 
 

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US Boosts Arms and Intelligence Support to Nigeria in Fight Against IS-Linked Militants

US Boosts Arms and Intelligence Support to Nigeria in Fight Against IS-Linked Militants




According to Brennan, Washington has adopted a more forceful approach in targeting IS-linked groups across the continent.

 IS-Linked Militants

The United States military is ramping up the provision of equipment and intelligence support to Nigeria as part of a wider effort to collaborate with African forces in combating Islamic State-linked militants, according to Lt. Gen. John Brennan, Deputy Commander of US Africa Command.

Brennan disclosed this in an interview with AFP on the sidelines of a US–Nigeria security meeting held in Abuja last week.

 

According to Brennan, Washington has adopted a more forceful approach in targeting IS-linked groups across the continent.

“Under the Trump administration, we’ve gotten a lot more aggressive and are working with partners to target, kinetically, the threats, mainly ISIS,” he said.

“From Somalia to Nigeria, the problem set is connected. So we’re trying to take it apart and then provide partners with the information they need.”

He added that the US was focusing on enabling partners by providing equipment and operational capabilities with fewer restrictions.

“It’s been about more enabling partners and then providing them equipment and capabilities with less restrictions so that they can be more successful,” Brennan said.

The inaugural US–Nigeria Joint Working Group meeting came about a month after the United States carried out surprise Christmas Day air strikes on IS-linked targets in northwestern Nigeria.

Brennan said American support going forward would prioritise intelligence sharing to support Nigerian air operations in both the northwest and the northeast, where insurgency by Boko Haram and its splinter group, the Islamic State West Africa Province, has persisted since 2009.

He described ISWAP as “our most concerning group”.

The renewed military cooperation comes amid diplomatic pressure from Washington over claims of mass killings of Christians in Nigeria.

Abuja and several independent analysts have rejected that framing, arguing that Nigeria’s security crises are complex and affect communities across religious lines.

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The issue surfaced at the Joint Working Group meeting, where US State Department official Allison Hooker urged Nigeria to protect Christians in a speech that did not mention Muslim victims.

Brennan, however, told AFP that US intelligence support would not be limited to protecting Christians.

Analysts have tracked increased US intelligence flights over Nigeria in recent months but have questioned whether air support alone can weaken militant groups operating in areas plagued by poverty and weak state presence.

The initial US strikes reportedly targeted fighters linked to Islamic State Sahel Province, a group more commonly active in neighbouring Niger.

Brennan warned that the spread of IS-linked groups from the Sahel into coastal West African countries, including Nigeria, was a growing concern.

The impact of the strikes remains unclear, with journalists unable to independently verify militant casualties.

Nigeria’s Minister of Information, Mohammed Idris, said last week that the operation was “still a work in progress”.

Brennan also said the US has maintained communication with the militaries of Burkina Faso, Mali and Niger, despite the countries being ruled by military juntas and having curtailed formal cooperation with Western partners.

“We still collaborate,” he said, adding that intelligence had been shared with some of the countries to target terrorist groups.

“We still talk to our military partners across the Sahelian states, even though it’s not official,” Brennan noted.

Brennan stressed that Washington was not seeking to establish new military bases in West Africa following the closure of its drone base in Agadez, Niger.

“We’re not in the market to create a drone base anywhere,” he said.

“We are much more focused on getting capability to the right place at the right time and then leaving. We don’t seek long-term basing in any of the West African countries.”

 
 
 
 

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