Telecommunication giant MTN has revealed why
they dropped three industry heavyweights which
includes Timaya , Sean Tizzle and Wizkid.
The company didn’t give a distinct reason but said
its ambassadorship “will continually evolve to
accommodate new talents and cater for diverse
segments”.
See their explanation down below.
“Although there is a finite number of brand
ambassadors we can have at any point in time,
Nigerian artistes can continue to monetise their
intellectual works through our distribution channels
such as the Caller Tunez and Music Plus platforms.
As was originally conceptualised, the ambassador
ship will continually evolve to accommodate new
talents and cater for diverse segments.
This year, we are using a segmented approach and
there will be ambassadors for each segment of our
market. Using this criteria, new artistes like
Cobhams Asuquo will be coming on board the MTN
Ambassadorial family. In May 2015, stars including
Davido, Don Jazzy, Tiwa Savage, Dr. Sid, Sound
Sultan, Iyanya , Chidinma, Banky W, KCee as well as
Saka, Osuofia, Mama Geeand others all renewed
their contracts with MTN.
The list of those who won’t be staying with MTN
contains Nigerian pop stars like Wizkid, Sean Tizzle,
and Timaya”. “The list of those who won’t be
staying with MTN contains Nigerian pop stars like
Wizkid, Sean Tizzle, and Timaya.”
It has been rumoured that MTN’s competitor Glo
are poaching for Wizkid.
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