Racial and wealth disparities in the United States have been thrown into sharp relief by the COVID-19 pandemic and racial unrest throughout 2020. We see more clearly than ever just how often Black business owners and creatives have been thought of as less than their Caucasian counterparts – and Black businesses are paying the price.

Black businesses are impacted more deeply than Caucasian businesses by COVID-related closures, due to the long history of racial inequality that’s now exacerbated by the ongoing state of emergency.

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It feels like an overwhelming problem – and it is – but there’s one simple thing you can do right now to help: Shop at Black-owned businesses whenever you can.

Supporting Black-owned businesses helps provide much-needed stability to business owners that have been hard hit by the pandemic. And you’re laying a foundation to continue to support Black businesses long after the crisis is over.

Once you start paying attention to who owns the businesses you shop at and where your money is going, you’ll be surprised at how your mindset starts to shift. It’s an easy, practical step to start changing the way you think while providing tangible support to Black business owners who need your help right now.

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